Over the past couple of months I’ve been chatting to my petrol head friends about what is the greatest supercar brand ever? There are only a handful that ever make it into the conversation and one of those is of course Ferrari. The question is, are they the greatest supercar brand ever? I have 2 opinions on this and I’m going to outline them below. This is an opinion piece that I wrote with the owner of a supercar agency who knows a bit about performance and maintenance rather than just the specs that most people associate to rate a supercar and he agrees with the general thoughts outlined below. So lets see if you do too.
The Greatest Prior to 2005
I believe Ferrari were the greatest supercar brand in the world before 2005. From the time when they started Enzo had revolutionised the industry. But then the movement forward slowed. He didn’t listen to people like Lamborghini who went on to create…. (You guessed it) Lamborghini, instantly increasing his competition. But before this time there really was no other company that even got close. The first Ferrari’s produced were cars of dreams, items so incredibly well designed and good looking that no one could ever see past their good looks (to the clutch that always broke.) And they didn’t care either. But then people started running out of money. The recession happened and people considered their high ticket item purchases more carefully…..
Not So Much From 2005 Onwards
This isn’t to say Ferrari isn’t an amazing brand as it obviously is, but they haven’t done much over the past 10 years to notably turn heads. As opposed to what Aston Martin did with the DB10 and all the Lamborghini and even new supercar brands coming into the game with the easier access to technology and better engineering knowledge!
Looking into the rental markets also gives us a good idea of how expensive Ferrari Hire costs start at around £500 so from that point of view they clearly aren’t the most sort after anymore. This is based on UK prices but I think this is the same worldwide, if you asked people to name the best supercar since 2000 it is unlikely that many people would select a Ferrari model and I think this is where the problem lies. Ferrari aren’t moving forward quick enough, it might seem harsh but it is the case and (in most cases) other supercar brands are, so in the next couple of years they might lose their “best brand of all time” position.